The Chalk store concept reinforces Calvin Klein’s modern, minimalist and sensual design.
Calvin Klein Inc. has announced the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées. Spanning 600 square meters across three stories, the flagship store positions itself within the heart of Paris, a prime destination for luxury shopping.
The store’s façade integrates original stone from the location and features expansive windows that flood the interior with natural light, inviting customers and passersby to explore. Women’s apparel is prominently displayed on the ground floor, while men’s fashion occupies the mezzanine level. The lower level hosts Europe’s largest in-store department dedicated to Calvin Klein underwear and loungewear, showcasing the brand’s strength in this category.
Calvin Klein’s flagship store is designed to host seasonal experiential concepts and consumer activations, offering a dynamic retail environment. To mark its opening, the store presents a limited-edition menswear and womenswear capsule collection featuring bespoke colors and custom Calvin Klein Paris branding.
The Chalk store concept reinforces Calvin Klein’s modern, minimalist, and sensual design ethos through intentional architecture, contemporary finishes, and monochromatic palettes. The interior blends tonal shades, contrasting stainless steel surfaces with wood accents, minimalist furniture, and soft lighting. Fitting rooms are designed for comfort with Douglas fir wood details, textured carpets, and gentle lighting.
The Calvin Klein Champs-Élysées flagship solidifies the brand’s presence in the fashion capital, reaffirming its premium status among consumers. The rollout of the Chalk concept will continue globally, bringing this elevated retail experience to major markets and further enhancing Calvin Klein’s global footprint.
