Saks Fifth Avenue is expanding its luxury personal shopping service

Saks Fifth Avenue is expanding its luxury personal shopping and styling service, The Fifth Avenue Club, into major markets across the United States this year. The initiative aims to enhance customer engagement by providing exclusive shopping experiences tailored to individual preferences.

Expansion of The Fifth Avenue Club

Saks Fifth Avenue plans to increase the number of standalone Fifth Avenue Club locations to 20 by the end of the year. This expansion includes recent openings and upcoming launches in strategic locations:

• Recent Openings: The retailer recently opened a new Fifth Avenue Club in Austin, Texas.

• Upcoming Openings: Additional locations are slated to open in Fort Worth, Texas; St. Petersburg, Florida; and Rancho Santa Fe, California during the summer.

Services offered

The Fifth Avenue Club offers personalized services such as:

• Personal Shopping: Customers can schedule appointments with personal stylists.
• Styling Consultations: Access to fashion experts for advice and guidance.
• Exclusive Events: Opportunities to attend trunk shows and other exclusive fashion events.

Strategic approach

Saks Fifth Avenue selects new Fifth Avenue Club locations based on detailed customer insights and market analysis, focusing on high-potential areas. The retailer identified that women’s ready-to-wear shoppers are particularly drawn to these clubs.

Partnership with hospitality companies

To enhance customer experience, Saks Fifth Avenue has partnered with hospitality giants like Marriott International. Approximately half of the current Fifth Avenue Club locations are situated within Marriott’s luxury properties, including the Ritz-Carlton and St. Regis Hotels and Resorts.

Brick-and-Mortar expansion

Beyond expanding its Fifth Avenue Club footprint, Saks Fifth Avenue continues to bolster its physical presence. Earlier this year, the company opened a flagship store in Beverly Hills, California, featuring a dedicated Fifth Avenue Club on its fifth floor. This club offers 15 private styling suites and personalized assistance from Saks stylists.

Catering to men’s fashion

While The Fifth Avenue Club has been popular among women’s ready-to-wear shoppers, Saks Fifth Avenue has also developed spaces tailored for men. For instance, the retailer established a dedicated men’s shopping area on the seventh floor of its New York City flagship store, showcasing luxury brands like Gucci, Louis Vuitton, and Celine.