H&M Group’s Arket brand has made its debut in Italy with the opening of a flagship store in Milan.
Situated in the historic Medelan Building on Piazza Cordusio, the flagship spans 1,000 square meters across the ground and second floors. Originally the headquarters of Credito Italiano bank since 1902, the building provides a fitting backdrop for Arket’s fashion and lifestyle offerings.
The store design reflects Arket’s minimalist aesthetic with a monochrome palette of soft greys and natural materials. It includes solid oak interiors and greenery, creating an inviting atmosphere.
