City Square Mall

About this mall

City Square is the Singapore’s First Eco-Mall to be integrated with a 49,000 sq ft (4,600 m2) urban park named City Green, designed to provide a learning experience about ecology and the natural environment. City Square Mall (CSM) was envisioned as a city fringe “Community Hub” that would provide opportunities for the community to meet, learn, play and shop. The mall’s design concept draws inspiration from the vibrant surroundings, and leverages on its integration with an adjacent Urban Park and train station to create a strong community node.
City Square Mall is located at the junction of Serangoon and Kitchener Roads and sits on the site of Singapore’s historic New World Park. Having close proximity to Little India, one of the Top 5 must-see tourist spots, with direct connection to Farrer Park MRT station, it hopes to attract both local and tourist shoppers.
Offering a wide array of value-for-money merchandise and services, exciting promotional activities, street fare as well as international cuisine, City Square Mall is envisioned as a miniature ‘town-centre’ which provides the perfect setting for the community to meet, play and shop while acquiring an eco-learning experience.
Slated as an iconic mall in an area undergoing rapid transformation, City Square Mall presents itself as an elegant, exciting and highly vibrant retail centre with a variety of entertainment components catering to the needs of any visitor.

Description of the location and accessibility
The mall sits on the site of Singapore’s historic New World Amusement Park and is directly connected by underground access to Farrer Park MRT Station.

Shopper Trafic/Catchment Area
Center Trade Area Total Population:  357,100.
Our strategies were designed to meet the objective of achieving 1 million visitors in 2 months. We counted footfall to judge the effectiveness of this campaign. The results indicated overwhelming success of the strategy. City Square Mall far exceeded its target, achieving an impressive total of 1.8 million visitors (tracked from City Square Mall’s traffic counter).

Entertainment zone
Golden Village Multiplex, TimeZone.

Features mall architecture
Located at the junction of Serangoon and Kitchener Road, City Square Mall offers more than 40,000 m2 of exciting retail space with direct underground access to Farrer Park MRT station. Bathed in natural light, the five-storey atrium culminates in a nine-storey high annex tower, housing tenants such as fitness centres, spas and education centres. An adjacent park was integrated, and transformed into a series of eco-spaces that teach sustainability and conservation. Equipped with solar and water harvesting tools, the park’s Eco-roof contributes to the mall’s reduced CO2 emissions of about 5,720 tonnes annually. A skylight also enhances the interior ambience by bringing in natural lighting. Slated as an iconic mall in an area undergoing rapid transformation, City Square Mall presents itself as an elegant, exciting and highly vibrant retail centre with a variety of entertainment components catering to the needs of any visitor.

Planning
With over 700,000 sq ft of gross retail space, spread over five retail levels, two basements and four levels of lifestyle services, it is home to about 200 tenants. Car parking spaces at Basement 3 and 4.