About this mall
CityLink Mall is Singapore’s first underground mall, located within the One Raffles Link development at Marina Square. It offers outstanding opportunities to target busy executives traversing to and from work, and the teenage crowd.
The mall stretches 350m and provides around 60,000 sq. ft of retail space with over 60 tenants, offering a wide variety of established fashion brands and F&B options.
Description of the location and accessibility
Strategically located within the buzzing Marina
district.
Singapore’s most prestigious and air-conditioned underground mall stretches from the City Hall MRT station to One Raffles Link, connecting The Esplanade, Suntec City, Marina Square and Raffles City Shopping Centre.
Shopper Trafic/Catchment Area
Average footfall per month is 1.25 million.
The mall attracts predominantly PMEBs aged 25-39 year-old with strong spending power.
Features mall architecture
Prestigious and air-conditioned underground mall. The mall is designed by world-renowned New York architect – Kohn Pedersen Fox, incorporating the use of skylights in two atriums which allow natural light to filter in and create a bright, cheery feel.
Advertising Platforms-
DIGITAL WALKWAY:
A domination site with a combination of 7 units of digital screens (with audio-enabled) & full sticker wrapped along a 45m-walkway.
This is must-use linkway leading towards Esplanade / Marina Square / Suntec City or Cityhall MRT / Raffles City Shopping Centre, ensuring a captive environment to target your desired audiences.
KING-SIZE LIGHTBOX
A definitely unmissable King-size lightbox is the largest, one-of its-kind display in Citylink Mall. Increases exposure and drive retail traffic to your brand with your impactful message. Get close to shoppers and be seen as the brand leader.
PANORAMIC WALL
A 11m-long linkway able to deliver impactful messages to your desired audience. Capture maximum attention with 7 units of wall panels with full wall sticker bleed, making it an unmissable site for anyone who walks past it.
Planning
This is a underground link between MRT City Hall and Suntec City or the Esplanade. It’s like a huge long walkway with store on both sides.
