Dayli is a drugstore chain. Drugstore chain Dayli Plus is a response to customer demand, the big hypermarkets and discounters are put off by its size. In addition to a full range of skincare, color, and detergents, it offers to the customer’s food products. An additional advantage of the network Dayli Plus is also a full variety of services provided: Boost Mobile, postal services, newspaper. In some stores, customers can find freshly brewed coffee, play the Lotto and tickets for public transport.
Dayli drugstore chain already has 170 stores that are located throughout the Polish. By 2016, this number will increase to 250 stores. From the beginning of April began television campaign starring Agnieszka and Urszula Radwańskich – the Ambassadors of drugstore Dayli. As part of the image, a campaign is realized commercials, outdoor campaign, and release. The campaign aims to build visibility and increase brand awareness among customers.
The company also intends to introduce its brands. In the future, the Dayli offer will combine different formats ranging from drugstores and convenience stores to service outlets; formats that allow for close interaction with the client base. The shareholder of the Polish subsidiary of Dayli is Hygienika. The CEO is Kamil Kliniewski.
