The Art of Shaving is a national chain of retail establishments that sells high-end shaving supplies and grooming products. It was founded in 1996 by Myriam Zaoui and Eric Malka, and purchased by Procter & Gamble, owner of the Gillette brand, in 2009.
The Art of Shaving is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving.
The Art of Shaving has trademarked its wet shaving system “The 4 Elements of the Perfect Shave” – Prepare, Lather Up, Shave, and Moisturize – and is recognized as the best-selling men’s brand at high-end department stores. The Art of Shaving is sold online at www.TheArtofShaving.com and is found at fine retailers such as Nordstrom, Bloomingdale’s Neiman Marcus, Barneys New York, Saks Fifth Avenue, Holt Renfrew, and Macy’s.
The Art of Shaving always takes the concentration of – Oversee development of loyalty marketing plans and execution across channels (retail and e-commerce) and media (e-mail, direct mail).
Determine winning customer relationship marketing and sales programs, segmentation optimizations, and tactics to increase brand love, grow email database, and drive repeat customer sales.
Formulate a vision and develop best-in-class digital channel strategies/initiatives that build capabilities enhancing brand awareness, audience engagement, loyalty, sales growth and demonstrating/justifying ROI.
Work across technical and creative resources in different locations to align on vision and enable work to get done.
Effectively communicate between technology and non-technology roles to establish new plans, processes, and tactics that support a digital strategy.
The company, which was started in a kitchen, is now a worldwide organization still nurtured by the founders’ talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.
