Body Central is a growing, multi-channel, specialty retailer. Established in 1972, the company specializes in trendy, top-end apparel and accessories. Body Central operates specialty apparel stores under the Body Central and Body Shop.
The niche market is women in their late teens and twenties. Shoppers with diverse cultural backgrounds seek the latest fashions and a good fit. Body Central carries a wide assortment of tops, dresses, bottoms, jewelry, accessories and shoes. Their stock is primarily the Body Central® and Lipstick® labels. Merchandise and displays are constantly updated. Displays encourage coordinated outfits. Constant changing of merchandise and displays encourage clients to return often to see what is new. Body Central has 286 stores located in fashion retail malls and shopping centers in 28 South, Mid-Atlantic and Midwest states.
