Everlast provides a large quantity of boxing and MMA gloves for all types of training. Boxing-related equipment such as heavy bags, speed bags, and headgear are among other products made by the brand. Everlast has granted a significant number of licenses for a diverse assortment of products including men’s and women’s athletic apparel, sports-nutrition products, and athletic footwear. The company’s products are marketed globally, and its international business is predominantly conducted through distributorship arrangements.
Having begun as a swimwear manufacturer in 1910 in the Bronx, N.Y., the Everlast brand for decades has been closely associated with boxing—that most American of pastimes. In 1917, a young Jack Dempsey asked the creator of Everlast to design protective headgear for him that could last 15 rounds in the ring. Today, from the energy of New York’s Madison Square Garden to the dizzying lights of Las Vegas, Everlast is a permanent and visible fixture in the sport. The company was acquired in September 2007 by Brand Holdings, a subsidiary of British sporting goods giant Sports Direct, which operates retail stores and also owns the Dunlop, Slazenger, and LA Gear powerful brands. There are 6 Everlast licensed stores in Singapore. Everlast products are also sold as part some Department stores and through Authorised resellers.
